The rap icon has teamed up with Export Ultra to launch a vital summer initiative - a callback service to stop you accidentally freezing your beers.
This summer, rapper Vanilla Ice is helping Kiwis make sure their beers are perfectly chilled with the launch of the Export Ultra Cold Call Back Service – a new service that stops you accidentally freezing and exploding your beers this summer.
There’s nothing colder than forgetting the beers you chucked in the freezer, only to open the door and see they’ve frozen solid. It’s a frustration felt across the world, and New Zealanders are no stranger to the ice-cold devastation.
Vanilla Ice, aka the Ice Man, says: “Did you know that millions of beers are accidentally exploded in New Zealand freezers every year? That’s wiggity wack! But if you got that problem, yo, I’ll solve it."
“Introducing the Export Ultra Cold Call Back Service – simply put your beer in the freezer, text ‘ICE ICE’ to 423, and 34 minutes later I’ll call you back. A blast from your past ringing to prevent a blast in your future.
“I’m working hard all summer, reminding you anytime, anywhere to keep your beer cool but not frozen, like chill, but not explodin’.”
GET a CALL BACK
The Export Ultra Cold Call Back Service is designed to help Kiwi show up before they blow up – ruining the beer (and your freezer). Opting in is simple and completely free of charge: pop your beer in the freezer, text ‘ICE ICE’ to 423 and 34 minutes later, you'll receive a call from none other than Vanilla Ice himself, reminding you to check yourself before your beers wreck themselves.
Vanilla has a whole summer of messages planned, so you can use the service more than once and get a new call-back message.
WHY 34 MINUTES?
Head Brewer at DB Breweries, Dave Eaton, has undertaken a comprehensive scientific analysis to support the new service, calculating that a room temperature beer chilled in a -15°C freezer will reach an optimal drinking temperature of 5°C after 34 minutes.
Export Ultra’s Marketing Director, Fraser Shrimpton, believes the Cold Call Back Service is a vital summer initiative to ensure no beer is frozen while groups of mates are out enjoying the beach, bach or backyard cricket.
